A Journey Through the Culture of Capitalism

Anthropology Online Series

Professor Gloria Bobbie


Instructional Technology

Educational Consulting


<see below for contact information>

Robert Frost

To Dr. Richard Robbins...teacher, mentor, friend for his willingness to take the road less travelled and for encouraging his students to do the same.

Also to the faculty of SUNY-Plattsburgh Department of Anthropology for opening new worlds for me to explore.


If we were to look up the word culture in a dictionary, we would be confronted by such terms as customary belief, social norm, shared attitudes, values, goals and practices: the commonalities by which societies live and function.

There are many factors which contribute to this definition of culture: religious beliefs, gender roles, physical environment and others. Each plays a specific role in society. There is another factor which perhaps contributes more to today's cultures than any other: capitalism.

Capitalism is often thought of as a political or economic system, but it is more than either of these. Capitalism pervades every aspect of the culture in countries which have adopted it as a way of life and has greatly affected cultures which have not adopted it. Capitalism affects every aspect of our lives, from the way our children are born to the way our dead are laid to rest. It affects how we think, what we wear, what we eat, where we live, what we buy and how we buy it. There is no part of our lives which is not in some way affected by capitalism.

This website is dedicated to the study of this phenomenon. In order to understand a topic as complex as capitalism and the way it affects the world, it is necessary to trace it from the pre-capitalist eras through time. We must look at cultures and how they functioned before capitalism as well as its evolution from the early trade routes, to the discovery of the new world, and on to the world today.

In order to do this, this website is divided into courses through which we shall learn and supporting  resources from which to draw information.  From the index page you will be able to access all of the courses and information which resides on the website.  Enjoy your exploration.


I would very much appreciate your comments or suggestions regarding this website. Your suggestions for improvement or the addition of links to additional resources are welcomed. Contact me at:

Gloria Bobbie


or you may use the following for alternate contact addresses

  1. Gloria Bobbie: bobbieg@westelcom.com
  2. Gloria Bobbie: Gloria.Bobbie@plattsburgh.edu

  1. Copyright June 1999 by Gloria Bobbie.

    All rights reserved.  No part of the material in this website may be reproduced or utilized in any form or by any means, electronic or mechanical without written permission from the copyright owner.