Dr. James Csipak Plattsburgh State University Management and Marketing "A Place to Stand Out and Grow"

Resources

1. The teaching of relationship marketing concepts in undergraduate marketing principles and graduate introductory marketing courses
   Barry Berman, Alex P Sharland. Journal of Marketing Education. Boulder: Aug 2002. Vol. 24, Iss. 2; p. 125 (10 pages)
2. Building brand relationships online: A comparison of two interactive applications
   Helge Thorbjornsen, Magne Supphellen, Herbjorn Nysveen, Per Egil Pedersen. Journal of Interactive Marketing. New York: Summer 2002. Vol. 16, Iss. 3; p. 17
3. Trust and customer willingness to provide information in database-driven relationship marketing
   Denise D Schoenbachler, Geoffrey L Gordon. Journal of Interactive Marketing. New York: Summer 2002. Vol. 16, Iss. 3; p. 2
4. Relationship Marketing: Theory and Implementation
   George M. Zinkhan. Journal of Market - Focused Management. Boston: Jun 2002. Vol. 5, Iss. 2; p. 83
5. Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality
   Thorsten Hennig-Thurau, Kevin P Gwinner, Dwayne D Gremler. Journal of Service Research : JSR. Thousand Oaks: Feb 2002. Vol. 4, Iss. 3; p. 230 (18 pages)
6. Twenty-first century management rules: The management of relationships as intangible assets
   Jeremy Galbreath. Management Decision. London: 2002. Vol. 40, Iss. 1/2; p. 116 (11 pages)
7. Building customer relationships: An inventory of service providers' objectives and practices
   Cindy Claycomb, Charles L Martin. The Journal of Services Marketing. Santa Barbara: 2002. Vol. 16, Iss. 7; p. 615 (21pages)
8. Consumer experience tourism and brand bonding
   Mark A Mitchell, Robert A Orwig. The Journal of Product and Brand Management. Santa Barbara: 2002. Vol. 11, Iss. 1; p. 30 (12 pages)
9. Extending your brand by optimizing your customer relationship
   Scott Davis, Cathy Halligan. The Journal of Consumer Marketing. Santa Barbara: 2002. Vol. 19, Iss. 1; p. 7 (5 pages)
10. Investments in consumer relationships: A cross-country and cross-industry exploration
    Kristof De Wulf, Gaby Odekerken-Schroder, Dawn Lacobucci. Journal of Marketing. Chicago: Oct 2001. Vol. 65, Iss. 4; p. 33 (18 pages)
11. Do relationships matter?
    Larry Yu. MIT Sloan Management Review. Cambridge: Fall 2001. Vol. 43, Iss. 1; p. 14 (1 page)
12. Relationship marketing activities, commitment, and membership behaviors in professional associations
    Thomas W Gruen, John O Summers, Frank Acito. Journal of Marketing. Chicago: Jul 2000. Vol. 64, Iss. 3; p. 34 (16 pages)
13. Managing market relationships
    George S Day. Academy of Marketing Science. Journal. Greenvale: Winter 2000. Vol. 28, Iss. 1; p. 24 (7 pages)
14. Understanding the relationships among brands, consumers, and resellers
    Frederick E Webster Jr. Academy of Marketing Science. Journal. Greenvale: Winter 2000. Vol. 28, Iss. 1; p. 17 (7 pages)
15. Developmental relationship marketing (connecting messages with mind: an empathetic marketing system)
    David B. Wolfe. The Journal of Consumer Marketing. Santa Barbara: 1998. Vol. 15, Iss. 5; p. 44
16. Relationship marketing as a paradigm shift: some conclusions from the 30R approach
    Gummesson, Evert. Management Decision. London: 1997. Vol. 35, Iss. 4; p. 267
17. Life-long loyalty truly does exist
    Precision Marketing. London: Apr 23, 2004. p. P.9
18. Crossing Channels With Reward Programs
    Zack Martin. Credit Card Management. New York: Jul 2004. Vol. 17, Iss. 4; p. 16 (2 pages)
19. Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
    Bart Baesens, Geert Verstraeten, Dirk Van den Poel, Michael Egmont-Petersen, et al. European Journal of Operational Research. Amsterdam: Jul 16, 2004. Vol. 156, Iss. 2; p. 508
20. Can Tourism Providers Buy Their Customers' Loyalty? Examining the Influence of Customer-Provider Investments on Loyalty
    Duarte B Morais, Michael J Dorsch, Sheila J Backman. Journal of Travel Research. Boulder: Feb 2004. Vol. 42, Iss. 3; p. 235
21. You can't depend on technology to develop relationships for you
22. Can Consumers be predicted or are they unmanageable?
    Jonathan Richardson Bareham. International Journal of Contemporary Hospitality Management. Bradford: 2004. Vol. 16, Iss. 3; p. 160.