Publications: 

Books  

Heroux, Lise, Editor (2001). Proceedings of the Administrative Sciences Association   of Canada: Tourism and Hospitality Management, Vol. 22, No. 23, London, Ontario.

Csipak, James and Lise Heroux (2001) Perceptions of American Citizens by French- and English-Quebecers, chapter in L’Américanité des Québecois, Presses de l’Université Laval and Presses de l’Université de Paris, September.

Héroux, Lise, Editor (1996).  Proceedings of the Administrative Sciences Association of Canada: Tourism and Hospitality Management, Vol. 17, No. 23, Montreal,Canada.

Church, Nancy J. and Lise Héroux (1994).  Tourism Marketing for Rural Communities in Canada and the United States: Developing a Strategic Marketing Plan, The Good Ideas Series in Sustainable Community Development (Number 3), published by the Rural and Small Towns Research and Studies Program, Mount Allison University, New Brunswick and Econotrends Limited, St-Eugene, Ontario.

Héroux, Lise and Nancy J. Church (1994).  Tourism Marketing for Rural Communities in Canada and the United States: Planning the Promotion Mix, The Good Ideas Series in Sustainable Community Development (Number 4), published by the Rural and Small Towns Research and Studies Program, Mount Allison University, New Brunswick and Econotrends Limited, St-Eugene, Ontario.

 Héroux, Lise and Prem Gandhi, Editors (1991).  The Canada-U.S. Economic Relationship: Global and Regional Dimensions.  Focus Canada Series, Volume 2, Center for the Study of Canada, SUNY Plattsburgh.

 Refereed Journal Articles

  Csipak, James and Lise Heroux (2000) “NAFTA, Quebecers and Fear (?) of Americanization: Some Empirical Evidence”, Quebec Studies, a Publication of the American Council for Quebec Studies, Vol. 29, Spring/Summer.

  Héroux, Lise, Michel Laroche and K. Lee McGown (1988).  “Consumer Product Label Information Processing: An Experiment Involving Time, Pressure and Distraction”, Journal of Economic Psychology. Vol. 9, pp. 195-214.

Other Refereed Publications

Bernier, Leon,  Jean-Francois Cote, James Csipak, Donald Cuccioletta, Albert    Desbiens, Lise Heroux, and Frederic Lesemann (2000). “Recherche sur l’Americanite des Quebecois”, Occasional Papers Series, Center for the Study of Canada, Plattsburgh State University, Spring.

  Heroux, Lise and James Csipak (2002). “Comparative Marketing Strategies of Museums in Canada and the United States: An Exploratory Study”, Proceedings of the Administrative Sciences Association of Canada Conference, James Csipak, editor, Winnipeg, Manitoba, May 26-29.

Heroux, Lise and James Csipak (2001). “Comparative Marketing Strategies of Motels in Canada and the United States: An Exploratory Study”, Proceedings of the Administrative Sciences Association of Canada Conference, Lise Heroux, editor, London, Ontario, May 26-29, 35-43.

  Church, Nancy J. and Lise Heroux (2001). “Decision Factors and Travel Channel Usage by Business Travellers in Small Companies: An Exploratory Investigation”, Proceedings of the Administrative Sciences Association of Canada Conference, Lise Heroux, editor, London, Ontario, May 26-29, 24-34.

  Heroux, Lise, James Csipak and Mohamed Djerdjour (2000). “Beyond the Travel Agent’s Desk: A Descriptive Study of the Impact of E-Commerce on Marketing Strategies of Travel Agents”, Proceedings of the Administrative Sciences Association of Canada Conference, Nancy J. Church, editor, Montreal, Canada, July 8-11.

  Heroux, Lise and Laura Burns (2000). “Comparative Marketing Strategies of Bed-and-Breakfasts in Canada and the United States: An Exploratory Study”, Proceedings of the Administrative Sciences Association of Canada Conference, Nancy J. Church, Editor, Montreal, Canada, July 8-11.

  Church, Nancy J. and Lise Heroux.  (1999). “Canadian and American Travelers:Fraternal Twins? An Exploratory Study of Hotel Macro-Choice Criteria”, Proceedings of Administrative Sciences Association of Canada, St.John, New Brunswick, June, pp.22-30

  Héroux, Lise and Nancy J. Church (1998).“A Comparative Study of American Tourists’ Perceptions of Canada and Mexico as Travel Destinations”, Proceedings of the Multicultural Marketing Conference, Academy of Marketing Science, Montreal, Canada, Sept 17-20.

Heroux, Lise, Nancy Church and James Csipak (1998) “L’Americanite et L’Americanisation

des Quebecois(es): Perspective Enonomiques.”  Proceedings of the Societe Quebecoise des Sciences Politiques,  University of Laval, Quebec, Canada, May 13 and 14.

Héroux, Lise (1998). “An Investigation of French and English-Canadian Perceptions of Northern New York State as a Travel Destination”, Proceedings of the Administrative Sciences Association of Canada, May Aug, ed., Saskatoon, Canada, May 30-June 2.

Church, Nancy J. and Lise Héroux (1997).  “Perceptions of Mexico as a Travel Destination”, James Csipak, ed. Proceedings of the Administrative Sciences Association of Canada, St-John’s, Newfoundland,Vol. 18, No. 23, pp. 24-33.

Csipak, James and Lise Héroux (1997).“Industrialization and De-Industrialization in the Distribution of Services: The Case of Air Travel Services”, James Csipak, ed. Proceedings of the Administrative Sciences Association of Canada, St-John’s, Newfoundland, Vol. 18, No. 23, pp. 67-81.

Héroux, Lise and Nancy J. Church (1996).  “Perceptions of Canada as a Tourist Destination”, Lise Héroux, Ed. Proceedings of the Administrative Sciences Association of Canada, Vol. 17 No. 23 pp. 11-21, Montreal, Canada.

Héroux, Lise (1994).  “Targeting the U.S. Bordertown Resident Market Segment for Canadian Tourism”,  Proceedings of the Administrative Sciences Association of Canada, Vol. 15, No. 13, pp. 1-7.

Héroux, Lise (1994).  “Perceived Barriers by U.S. Bordertown Firms in Trading with Canada”, Proceedings of the Administrative Sciences Association of Canada, Vol. 15, No. 13, page 85.

  Héroux, Lise and Nancy J. Church (1992).  "Wedding Anniversary Celebration and Gift-Giving Rituals: The Dialectic of Intimacy", Proceedings of the Southern Marketing Association, November.

Héroux, Lise (1991).  "Marketing Research in Quebec: Agenda for the 1990's", Focus Canada -- The Canada - United States Economic Relationship: Global and Regional Dimensions, Vol. 2, pp. 83-88.

  Héroux, Lise (1990), "A Cross-Cultural Comparison of American and Canadian Industrial Buying and Selling Processes", Proceedings of the Southern Marketing Association, November.

  Héroux, Lise and Ronald McTavish (1989).  "Script Theory Research in Industrial Marketing in the Eighties: Advances and Research Directions", Proceedings of the MEG 1989 Conference, July 11-14.

  Church, Nancy J. and Lise Héroux (1989).  "A Comparison of Sex Roles in American and Canadian News Magazines: A Pictorial Content Analysis", Proceedings of Facing North/Facing South: A Colloquium on Canadian - American Relations, September.

  Héroux, Lise (1989).  "French-English Canadian Subcultural Differences in the Industrial Product Purchasing Process", Proceedings of the International Symposium on Pacific Asian Business, pp. 12-14.

  Héroux, Lise (1989).  "An Empirical Study of Industrial Market Segmentation Bases", Proceedings of the Administrative Sciences Association of Canada, Vol. 10, pp. 174-183.

  Héroux, Lise (1989).  "The Sales Call: A Comparison of Industrial Sellers' and Buyers' Scripts", Proceedings of the 1989 Winter Marketing Educators' American Marketing Association Conference.

  Héroux, Lise (1988).  “ Situational Variables in Industrial Services Marketing An Exploratory Study”, Proceedings of the International Conference on Service Marketing, E. G. THOMAS and S. R. Rao (eds.), Vol. 5, pp. 348-355.

  Héroux, Lise (1987).  "Buyer-Seller Interaction in the Marketing of Industrial Services: A Script Theoretical Study of English and French Canadians", the Second Symposium on Cross-Cultural Consumer and Business Studies, Honolulu, Hawaii, December 14-18.

 Héroux, Lise (1987).  "Script Theory in Industrial Marketing:  Buyer-Seller Interaction", Proceedings of the Administrative Sciences Association of Canada.  Ronald E. Turner (ed), Vol. 8/Part 3, pp. 206-215.

Héroux, Lise (1986).  "Affect and Cognition in Advertising Appeals: A Conceptual Framework", Proceedings of the Southern Marketing Association, B. King (ed), pp. 31-35.

  Héroux, Lise (1986).  "Informational and Non-Informational Advertising Appeals: The Bauer and Cox Hypothesis Reviewed", Proceedings of the Administrative Sciences Association of Canada, Thomas Muller (ed), Vol. 7/Part 3, pp. 338-347.

  Héroux, Lise and Cornelia Droge (1986).  "The Introductory Marketing Course: Students A Priori Expectations", Proceedings of the Southern Marketing Association, B. King (ed). pp. 381-385.

Droge, Cornelia and Lise Héroux (1985).  "The Expectations of First Year Marketing Students: Implications for Teaching", Proceedings of the Administrative Sciences Association of Canada, Jean-Charles Chebat (ed), Vol. 6/Part 3, pp. 89-97.

  Laroche, Michel, Lee McGown and Lise Héroux (1984).  "Personality, Distraction and Time Pressure Effects on Product Label Information Processing", Proceedings of the Southern Marketing Association, D.M. Klein and A.E. Smith (eds), pp.36-39.

Abstracts

Published 73 article abstracts in  Journal of Interactive Marketing

Papers Presented At Professional 

Meetings (No Proceedings)

Heroux, Lise and James Csipak (2001). “Globalization and Transcultural Consumption”, Presented at the Congreso de las Americas, Puebla, Mexico, October 14-17.

Csipak, James and Lise Heroux (1999).  “National Identity of French- and English-Quebecers-- How Similar and/or Different from Each Other and American Citizens?: A Descriptive Study”, Paper presented at the Association for Canadian Studies in the United States, Pittsburgh, Pennsylvania, November 18-21.

 Csipak, J. and Lise Héroux (1998). “Country-of-Origin Theory and Americanism     of Quebecers: An Empirical Study”, Presented at the American Council for    Quebec Studies Conference, Charleston, South Carolina, November 19-22.

Héroux, Lise and Nancy J. Church (1997).  “The Influence of Perceptions of Quebec as a Tourist Attraction: International Marketing Implications”, presented at the ACSUS Biennial Conference, (Association for Canadian Studies in the United States), Minneapolis, Minnesota, November 19-23, 1997.

Héroux, Lise (1996).  “Marketing in Canada”, American Council for Quebec Studies Conference, Quebec,Canada, October.

Church, Nancy J. and Lise Héroux (1994).  “Twenty-Five ways that Rural             Tourism Promotion Differs from Urban Tourism Promotion”, presented at the Challenge and Change: Rural Communities Preparing for the 21st Century Conference, New Brunswick, June.

Héroux, Lise (1995).  Marketing in Quebec, Conference sponsored by IBERT, regional, June."Creating Interest Among Students for International Business", World Trade Seminar, IBERT, SUNY Plattsburgh, May 27, 1992.

"Wedding Anniversary Celebration and Gift-Giving Rituals", Showcase 92, SUNY Plattsburgh, April 8, 1992.

"Do U.S. Bordertown Retailers Adapt Their Marketing Strategies to Accommodate Canadian Shoppers."  Paper presented with James Csipak and Nancy J. Church at the Association for Canadian Studies in the United States Conference in Boston, November 1991.

"An Assessment of U.S. Bordertown Retailers' Adaptation of Marketing Strategies to Canadian Shoppers: The Case of Plattsburgh N.Y.", presented at Showcase 91, SUNY Plattsburgh, April 10, 1991.

 "Marketing Students' Selection Criteria for 'Best-Bargain' Universities", presented at Showcase 89, S.U.N.Y. Plattsburgh, April 12, 1989.

Other Publications

Church, Nancy J. and Lise Heroux (2001), “Promoting Tourism in Uncertain Times”, Strictly Business, December, pp. 18-19, 34.

Csipak, James and Lise Heroux (2001), “Criteria for the Comparison of Retail Web-sites”, Strictly Business, November, pp. 20-21, 33-34.

Heroux, Lise and James Csipak (1999), “Comparative Marketing Strategy Analysis”, Strictly Business, March.

Héroux, Lise and Laura Burns (1998).  “Bed-and-Breakfasts in Canada and the U.S.”, Strictly Business, September, pp 20,21.

Héroux, Lise (1998), “Making the most of your Gift Certificate Service”, Strictly Business, November.

Héroux, Lise and James Csipak (1998), “Retail Competitive Strategy Analysis”, Strictly Business, December.

Co-author of a series of three articles for the Quebec newspaper Le Devoir.  Articles appeared in the July 14, 15, and 16 issues, 1998.  These articles were produced by the Interdisciplinary Research Group on Americanism (Gram, in French) of which I am a member since spring 1997.

Héroux, Lise & James Csipak (1997)  “Atmospherics Build Store Image”, Strictly Business, December.

Héroux, Lise (1997).  “Advertising on the Internet”, Strictly Business, November.

Héroux, Lise and Nancy J. Church (1997), “Canadians Perceptions of Northern New York” North Country Economic Development Newsletter, Vol. 4, No. 3, June 1997, pp 1-2.

Héroux, Lise (1997), “Developing Tourism Services to Meet Canadian Expectations”, Chamber of Commerce Tourism Tips Newsletter (bi-monthly), July 1997, pp 1-2

Héroux, Lise (1996).  “Corporate Gift Giving”, Strictly Business, November, pp. 24-25.

Héroux, Lise and Nancy J. Church (1996).  “Perceptions of Americans about Travel to Canada”, October, pp. 24-25.

Héroux, Lise (1995).  “Creative Ideas for Business Customer Loyalty Programs”, Strictly Business, December, p.25, 41.

Héroux, Lise and Nancy J. Church (1995).  “Rural Tourism Promotion Ideas”, Strictly Business, July.

Héroux, Lise (1994).  “Trade Barriers With Canada”, Strictly Business, September.

Héroux, Lise and James Csipak (1994).  “Just-in-Time Retailing”, Strictly Business, December.

Héroux, Lise (1993).  "An Alternative to Retail Shopping", Strictly Business, December.

Héroux, Lise (1993).  "SUNY Responds to Business Community Needs", Strictly Business, December.

Héroux, Lise (1993).  "Local Dollars Go North", Strictly Business, September, pp. 14-15.

Héroux, Lise and James J. Csipak (1992).  "Retailing Tips for Cross-Border Shoppers", Strictly Business, December.