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Mark H.M. Gultek, Ph.D. Associate Professor, Department Chair State University of New York, Plattsburgh
School of Business and Economics Professional Interests Research: Tourism marketing, consumer behavior and purchasing, foodservice and lodging operations, international hospitality Teaching: Current Issues and Trends in Tourism, International Hospitality, Food Service Operations Management, Foodservice Purchasing, Food Safety and Sanitation, Hospitality Marketing, Travel/Tourism, Hotel Operations and Rooms Division Management, Hospitality Law and Risk Management Academic Background Ph.D. Texas Tech University, Lubbock, TX, Education/Hotel, Restaurant and Tourism Management, 2003 M.S. Texas Tech University, Lubbock, TX, Hotel, Restaurant and Tourism Management, 1997 B.S. Uludag University, Turkey, Hotel, Restaurant and Tourism Management, 1994 Certifications ServSafe Food Service Manager National Restaurant Education, 2003 SLN (Suny Learning Network) Web Course Developer and Teacher, 2003 Computer Skills Online teaching and web page design (Angel CMS, Lotus, Front Page), Instructional Technology, Microsoft Office Academic Experience
Associate Professor, Plattsburgh State University of New York, Hotel, Restaurant and Tourism Management Department (August, 2002 - Present). Chairing the HRTM program, full-time teaching, (ACPHA) program accreditation, ongoing academic advisement, curriculum development and evaluation, grant writing, academic research, advisor to the HRTM student club, web-based teaching and course development, service in departmental and college-wide committees, service in Plattsburgh State University's Faculty Senate . Instructor, Texas Tech University, Restaurant and Hotel Management Department (December, 2001 - August, 2002). Taught advanced food production management, cost control, and personnel management. Also helped manage an entire food service operation (Skyviews Restaurant of Texas Tech University). . Graduate Instructor, Texas Tech University, Restaurant and Hotel Management Department (September, 1995 - December, 2001). Taught food service facilities management related courses . Hospitality Industry Experience
Dining Room Manager, Tony Roma's Restaurant, Lubbock, Texas (September, 1998 - May, 1999). Trained and oversaw service personnel Managed reservations and scheduling. Restaurant Manager, Boston Market, Houston, Texas (February, 1998 - September, 1998). Managed the back of the house: duties included food prep and back-up, scheduling, staffing, training, ordering, sales level analysis, food cost analysis, P&L statements Managed the front of the house, duties included customers relations, retail and drive-through . Courses Taught Food Services Planning and Purchasing Hospitality Law International Hospitality Internship Lodging Operations Management Publications and Conference Proceedings:
(2007). Exploring the effectiveness of a destination s tourism-marketing expenditures. Conversion rate and return on investment analysis. The Business Review, Cambridge, 7 (1), 176-180. (2006). Attitudes towards wine-service training and its influence on restaurant wine sales. International Journal of Hospitality Management, 25 (3), 432-446. (2005). Restaurateurs' attitude toward local wines and its influence on local wine purchases. International Journal of Wine Marketing, 17 (3), 5-24. (2004). Restaurateurs Perceptions of Wine Supplier Attributes. Journal of Foodservice Business Research, 7 (3), 73-92. (2007, May). Exploring the effectiveness of destination marketing expenditures. Conversion rate and return on investment analysis. Presented at Global Management & Information Technology Research Conference, New York, New York. (2008, May). Fear Factor in Perspective: A Retrospective Assessment of Migrating From Lotus Notes to Angel LMS. Accepted for SUNY (State University of New York) Conference on Instructional Technology, Genesee, New York. (2007, May). Son of Fear Factor: Migrating From SLN Lotus Notes to Angel CMS. Presented at SUNY (State University of New York) Conference on Instructional Technology, Plattsburgh, New York. (2006, May). Tourism Marketing Expenditure Accountability and Visitor Profile Analysis of the Adirondacks Region of New York. Presented at Thirteenth Annual Adirondack Research Consortium (ARC) Conference on the Adirondacks Culture and Tourism, Lake Placid, New York. (2003). Developing Faculty Learning Communities to Facilitate Migration of Courses from Classroom to Web. Presented at SUNY (State University of New York) Conference on Instructional Technology, Potsdam, New York. (2001, January). Wine purchasing by restaurants: Product and service attributes that influence wine purchasing decision of restaurateurs in Texas. Presented at Advances in Hospitality and Tourism Research. Volume VI, pp. 174-179. Proceedings of the Sixth Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Atlanta, Georgia. (2006, April). Overwhelmingly Muslim, yet secular and democratic. Can Turkey s European entry bridge Islam with the West? Invited presentation at Asia Update Presentation Series - Asian Studies Committee, Plattsburgh State University of New York, Plattsburgh, New York. (2004, November). Turkey's Foreign Policy Strategy: Balancing NATO expectations and good neighbor policies. Invited presentation at Asia Update Presentation Series - Asian Studies Committee, Plattsburgh State University of New York, Plattsburgh, New York. Other Research Activities
2009 - Reviewer for the Journal of Community Development Society, ISSN: 0010-3829, publication titled: 'Culinary Tourism as a Community Development Strategy' 2009 - Reviewer for Journal of Wine Research, ISSN: 1469-9672, publication titled: 'Engineering Criteria of Restaurant Wine Lists' 2005 - Book Review, Hospitality Law for Managers, Butterworth-Heinemann Publications (2005) Service: Department assignments: Faculty Advisor: 2008-2009: Academic Advisement: Academic Advisor to 35 to 40 HRTM students 2008-2009: Faculty Advisor to the Hospitality Management Club: Advisor since 2003 Other Institutional Service Activities: 2006-2007: Assistance in HRTM Departmental Assessment and Accreditation Process 2006-2007: Sponsorship for internships and study abroad programs 2005-2006: Assistance with the visiting group from Sakarya University, Turkey 2002-2003: HRTM Chef Instructor Search Committee 2002-2003: HRTM Facility Planning Group College assignments: Member: 2008-2009: Assessment Committee 2008-2009: Faculty Affairs 2008-2009: SBE Assessment Committee 2008-2009: SBE Faculty Affairs Committee 2007-2008: Assessment Planning Group 2006-2007 through 2007-2008: Department of Hotel, Restaurant, and Tourism Management 2005-2006: Assessment Subcommittee 2005-2006: SBE Faculty Elaborations Committee 2005-2006: Hotel, Restaurant and Tourism Management 2005-2006 through 2008-2009: Faculty Assembly 2002-2003 through 2008-2009: SBE Faculty Assembly University assignments: Member: 2008-2009: Asian Studies Committee 2006-2007: University Assessment Advisory Commitee 2006-2007: Writing Across the Curriculum Committee 2005-2006: Search Committee - Associate Dean of Library 2003-2004: University Faculty Senate 2003-2004: Diversity Planning Committee Professional Seminars / Workshops 2009: Global Management & Information Technology Research Conference. sponsored by: The Journal of American Academy of Business, Cambridge. New York, New York. 2007: Angel CMS Online Course Development Workshop. Plattsburgh, New York. 2007: Global Management & Information Technology Research Conference. sponsored by: The Journal of American Academy of Business, Cambridge. New York, New York. 2007: SUNY (State University of New York) Conference on Instructional Technology. Plattsburgh, New York. 2004: International Hotel/Motel and Restaurant Show, university exhibitor and a seminar attendee. New York, New York. 2003: ServSafe Food Service Manager Certification through National Restaurant Association's Educational Foundation. Plattsburgh, New York. 2003: Research Enhancement Seminar by Plattsburgh State University of New York, School of Business and Economics. Plattsburgh, New York. 2003: Web Course Designer Certification through State University of New York Learning Network - Web course development and teaching workshops . Albany, New York. 2002: TEACH (Teaching Effectiveness And Career Enhancement) certificate award, through workshops at Texas Tech University. Lubbock, Texas.
Available upon request
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